By now, we all know how important it is to protect our skin from sun damage, but how often do we consider our eyes? In a study this year, the Vision Council of America found that 40 percent of U.S. adults don’t wear sunglasses at all, and 44.7 percent of women don’t look for health- or safety-related information when purchasing sunglasses. Alarming stats, given that long-term sun exposure of the eyes can lead to photokeratitis, […]

Style-obsessed gals on the prowl for fashionable shades that can be customized to their unique looks need not look any further! After all, Valentino’s Rouge Absolute Signature capsule collection boasts absolutely stunning updated wayfarer silhouettes in three gorgeous red tones: the brand’s very own iconic hue, as well as scarlet and rubin. But the best part about them is their left studded temples can be personalized by adding different letters and symbols, so the possibilities […]

Just in time to kick off the unofficial start of summer, it’s our pleasure to share with you Ray Ban’s latest offerings: Mirrored versions of their ‘ Clubmaster’, ‘Folding Wayfarer’, and ‘Plastic Aviator’. CLUBMASTER (RB 3016) Ray Ban‘s iconic and often duplicated Clubmaster frame (RB3016).  Crafted with a subtle matte havana and paired up with full-on mirrored lenses. Offered in two sizes 49mm and the new larger 51mm.     FOLDING WAYFARER (RB 4105) Ray […]

Always Wear Sunglasses UV radiation can hurt your eyes just like it does your skin. Effects add up and can cause problems like cataracts, cornea burns, and even cancer of the eyelid. Whenever you’re outside — even on cloudy days — wear sunglasses or contacts that block 99% to 100% of UV-A and UV-B rays. Protective lenses don’t have to be expensive, just check the label. Hats block exposure, too. Snow, water, sand, and concrete […]

This fan blew our mind with his Wayfarer featured optical illusion.

  When it comes to sunglasses, the choices are endless especially with the internet! The immensely wide selection can be overwhelming. There are different styles, various lenses and frames and numerous brands. And the selection gets bigger and bigger, with every year passing by.   What continues to be popular through the years are classic, timeless pieces that never go out of style. Men are most known to stick with these time-honored sunglasses that just […]

  It seems that Victoria Beckham managed to prove everyone wrong when they said she couldn’t design and soon her classycreations conquered the fashion realm. Whether we are talking about dresses, sunglasses or beautiful accessories, her impeccable style can be seen in everything she creates. And the Victoria Beckham spring/summer 2011 eyewear collection is one good example in this sense.   Victoria Beckham definitely knows what a woman really needs to wear in order to feel feminine and sexy. From her […]

  We already wrote about importance of eye protection, but what about kids?! Why do kids need to wear sunglasses? Sun safety is a concern for people of all ages but it is of crucial importance for the children who are way more susceptible to retinal damage from UV rays than adults. In a child’s lens 70% more UV rays reach the delicate retina. The child’s lens is also clearer than an adult lens, enabling more […]

Maybe you don’t notice – not at the first sight, what an impact an eyeglasses frame can do in shaping an unforgettable film appearance. Maybe you will linger for a moment if somebody asks you which eyeglasses worn by a movie character you remember the most. Or maybe there was a time that your own frame choice depended solely on one unforgettable film character. In any case, let us remember a few of those who […]