Every season, we look up to celebrities to see what’s trending. From head to toe, from sunglasses to heels, they always seem to know what’s cool – and how to wear it best.This summer, take inspiration from your favorite celebrities on the hottest sunglasses: 10. Tom Ford FT 0198 sunglasses   Square shaped and with the iconic T-temples, these Tom Ford sunglasses are a celebrity favorite. Most of them opt for the black version, but they also come in brown and havana. […]

What they wear, how they wear it. We love street style blogs! It’s so inspiring to see how real people get dressed and how they pair their favorite pieces. So we browsed a few and followed some of the trends of the moment in sunglasses. The best part is that most of them areunisex! Get the look: http://www.shadesemporium.com/.   5. Tortoiseshell sunglasses . This classic style has been with us for ages, but it now looks cooler than ever. Oversized […]

When it comes to celebrity style, sometimes it’s good, sometimes it’s bad and sometimes it’s well … awkward. Eyewear is no exception — especially sunglasses. Colored sunglasses were more or less introduced to popular culture in the ’60s by style arbiters Yoko Ono and John Lennon. There was no turning back after that: pink, red, blue, orange, you-name-it shades continued to be inexplicably fashionable throughout the ’80s, ’90s and even through the ’00s. What was […]

The aviator glasses introduced last year are being replaced by a geometric shaped, butterfly and cat’s eye sunglasses in the spring/summer 2013 season.     Their common feature is unusual form of frames and lenses. Regardless of the model the large size is obligatory as well as almost completely darkened glass. The most popular material of this season is plastic of various colors and patterns (floral, animal) but also made of transparent plastic. Metal frames […]

  Edwin H. Land from Zürich, Switzerland invented his Polaroid filter in 1929 and began experimenting with making lenses with this filter, thus creating polarized sunglasses in 1936.  His first sunglasses with polarizing filter were the so called Polaroid Day Glasses. Among the first who popularized this type of lenses where the boaters and fishermen because they needed the reduction of reflected glare from the water. Today all outdoor enthusiasts, such as skiers, bikers, golfers […]

  We already wrote about importance of eye protection, but what about kids?! Why do kids need to wear sunglasses? Sun safety is a concern for people of all ages but it is of crucial importance for the children who are way more susceptible to retinal damage from UV rays than adults. In a child’s lens 70% more UV rays reach the delicate retina. The child’s lens is also clearer than an adult lens, enabling more […]