Adidas Sunglasses

An article by Lucy    22 Comments

The Adidas Company originally began in 1920 when Adi Dassler produced a pair of shoes in Germany. Seven years later the Dassler Brothers Sports Shoe Factory opened a warehouse where they began making hundreds of pairs of shoes a day. In August of 1949, the company became official and began to evolve into what is now known as one of the world’s most highly reputable sports fashion companies. Over the years, this one dimensional company has expanded its product line to include shoes, clothing, accessories and of course, sunglasses.

With a highly sport-focused product range, Adidas are there to provide sunglasses aimed at athletes. Whether you’re professional or you just play golf at the weekends, the same performance advantages can be gained through Adidas eyewear.

Adidas make specific models aimed at golf, running, and cycling, they have concentrated on the needs of the athletes for each individual sport. The Adizero Sunglasses, for example are aimed squarely at runners. They went for lightweight, contrast enhancing lens tints, and adjustability to give the perfect fit. The result is a perfectly honed runner’s pair of sunglasses, offering protection without becoming a burden.

For Adidas golf sunglasses, they have created several golf-specific lens tints for all light conditions. These are designed to maximize the contrast of the green so you can easily pick out the hole, the ball and hopefully, the route between the two. All the sunglasses come with the Quick Change Lens system, so you can easily switch between, a bright light lens and a low light lens as soon as the clouds roll in.

Adidas cycling sunglasses such as the Evil Eye, have some unique features too. They are specifically designed to be helmet compatible, featuring an integrated ventilation system to reduce fogging. In a crash the arms are designed to detach rather than snap off, so there’s less chance you’ll break them.

Adidas “Multisport” the Shield Sunglasses have a plastic frame, giving you the casual look that you always desired. Since this unisex pair of sunglasses comes with polycarbonate lenses, your eyes are kept away from any harmful radiation. Further, they have skulls temples, making it comfortable for a long time. http://www.shadesemporium.com/ is one of the leading online sunglasses store that offers huge variety in Adidas eyewear at lowest rates.

With a long history of making some of the world’s best sporting equipment, Adidas have created a highly technical range of sunglasses. They’ve tackled the issues of perfect fit, clarity of vision, and versatility in different light conditions with some really innovative solutions.

Adidas has become a world renowned sports fashion company with a long history of exceptional marketing techniques. Some of their success can be attributed to marketing developments associated with international sporting events, the Olympics, celebrities, professional athletes and a number of world-famous TV commercials. In order for a company to achieve this type of success, they must keep ahead of the new and upcoming trends in today’s market. One look at their newest line of sunglasses shows they are on the ball.

For further information regarding Adidas Sunglasses and more variety, visit:

http://www.shadesemporium.com/