Edwin H. Land from Zürich, Switzerland invented his Polaroid filter in 1929 and began experimenting with making lenses with this filter, thus creating polarized sunglasses in 1936.  His first sunglasses with polarizing filter were the so called Polaroid Day Glasses. Among the first who popularized this type of lenses where the boaters and fishermen because they needed the reduction of reflected glare from the water. Today all outdoor enthusiasts, such as skiers, bikers, golfers […]

  We already wrote about importance of eye protection, but what about kids?! Why do kids need to wear sunglasses? Sun safety is a concern for people of all ages but it is of crucial importance for the children who are way more susceptible to retinal damage from UV rays than adults. In a child’s lens 70% more UV rays reach the delicate retina. The child’s lens is also clearer than an adult lens, enabling more […]

Aviators sunglasses Rosie Huntington-Whiteley proves that aviators are yelling “hot babe” as no other shape of sunglasses. Aviators are glasses for all times and they perfectly fit heart or square-shaped faces. They can fit to round-faced also but maybe a wider-set pair with straighter edges would fit better.     Cat-Eye sunglasses Don`t you just love the cat-eye sunglasses. They look good on square, round, oval…almost all face shapes, but the best fit would be […]

Maybe you don’t notice – not at the first sight, what an impact an eyeglasses frame can do in shaping an unforgettable film appearance. Maybe you will linger for a moment if somebody asks you which eyeglasses worn by a movie character you remember the most. Or maybe there was a time that your own frame choice depended solely on one unforgettable film character. In any case, let us remember a few of those who […]